"Almost daily I hear from women who have been told that they should not breastfeed their baby for comfort. I also frequently hear women who say that their baby is “JUST breastfeeding for comfort” or “ONLY breastfeeding for comfort” like it is a negative thing. It can be something that they brush to the side or do not see as important as breastfeeding for hunger. We would never say our baby is, “JUST breastfeeding for hunger” or “ONLY breastfeeding for thirst”. I am sure (actually I’m absolutely 100% sure) that I would have spoken these words myself as a new mum because many of us grow up believing that babies just breastfeed because they are hungry."